the art of storytelling in marketing.
"Storytelling is by far the most underrated skill when it comes to business." - Gary Vaynerchuk
Often over looked, storytelling enables brands to connect with their audiences in long lasting and inspiring ways. As a Fortune 50 Marketing and Communications Leader, Valerie has built and launched many successful campaigns spanning industries and product lines using the power of story. Through her engaging and inspiring presentation you will learn:
- Why are human beings physiologically attracted to stories?
- How to differentiate a story from a non-story
- What makes a good story and how do you craft one?
Approximately 30 minutes in length, this presentation is perfect for content marketers, content creators, marketing professionals, campaign managers, and creative teams.